Sustainability has become vital to modern living, something we must consider in every facet of our daily lives. From the way we eat to the way we travel, our choices should reflect a commitment to preserving the planet. A pivotal aspect of this sustainable lifestyle lies in our consumer choices, where selecting eco-friendly products plays a crucial role in reducing our environmental footprint.
The Bernhard H. Mayer OMNI watch collection is one such exciting example of how style and sustainability harmoniously coexist. This collection stands out in its eco-friendly approach of combining high fashion aesthetics with first-class recycled materials, a practice that most recently has earned it the title of ‘Most Sustainable Watch Brand’ at the 4th International Diamond Awards in Istanbul, Turkey.
The Importance of Sustainable Shopping
In today’s world, our consumption patterns significantly impact the environment. We must consider the products we bring into our lives, seeking greener, more sustainable options that align with our values. Sustainability in consumption isn’t just a trend; it’s a responsible choice that underscores our commitment to a cleaner, healthier planet.
Here are some tips for fashion-conscious consumers looking to make more sustainable choices:
Prioritise Quality Over Quantity
Instead of buying multiple cheap, fast-fashion items, invest in high-quality, timeless pieces that will last for years. Sustainable fashion is not just about what you buy but how often you have to buy it – for non-consumables especially, it’s much better to opt for quality items that you can keep for a long time instead of ones you have to replace often.
Second-Hand and Vintage Shopping
Explore thrift stores, consignment shops, and online vintage stores to find unique and stylish clothing options. Not only does this reduce waste, but it also adds a vintage flair to your wardrobe.
Research Sustainable Brands
When you buy first-hand, look for fashion brands prioritising sustainability in their production processes, materials, and labour practices. Brands like Bernhard H. Mayer are leading the way in offering eco-conscious options.
Natural and Organic Fabrics
Choose clothing from natural and organic materials like organic cotton, hemp, or Tencel. These fabrics are not only eco-friendly but also comfortable and stylish.
Eco-Friendly Dyes and Printing
Pay attention to how garments are dyed and printed. Sustainable brands often use eco-friendly dyeing and printing methods that reduce water consumption and chemical use.
Consider Versatility
Opt for versatile pieces that can be mixed and matched to create different looks. This reduces the need for a large wardrobe and encourages minimalism.
Now, let’s explore the Bernhard H. Mayer OMNI collection, which exemplifies how we can be more mindful of the environment without sacrificing style.
The OMNI Watch Collection: Setting the Standard for Sustainable Elegance
The Bernhard H. Mayer OMNI collection is a fashionable step towards a greener future and a testament to the notion that sustainability and fashion can go hand in hand. The remarkable timepieces in this collection combine style and substance, making it an ideal choice for those who seek both fashion-forward design and eco-conscious materials. Here are some of the reasons why the OMNI stands out as a sustainable but luxurious timepiece.
Recycled Stainless Steel
At the core of OMNI’s sustainability is its innovative use of recycled materials. The watch features a minimum of 85% recycled stainless steel in its case, dial, buckles, and metal bracelets, certified by LEED – a globally recognised symbol of sustainability. This conscious decision to incorporate recycled steel not only reduces the environmental impact but also promotes the reuse of durable materials.
Recycled TPU Straps
The OMNI’s coloured straps are equally eco-friendly, crafted from recycled Thermoplastic Polyurethane (TPU) certified by the Recycled Claim Standard (RCS). TPU is a material that excels in durability, withstanding wear and tear while also being non-toxic and recyclable. Its resilience makes it a superior choice for watch straps, ensuring that the watch remains stylish and environmentally friendly.
Versatile and Attractive Craftsmanship
The OMNI Collection doesn’t just stop at sustainability; it excels in design, too. Each watch boasts a unique personality, blending classic and contemporary elements with geometric shapes, Arabic numbers, and Roman numerals. This fusion results in an attractive timepiece that suits every occasion, ensuring that style-conscious individuals can wear their commitment to sustainability proudly.
1 OMNI = 1 TREE: The Bernhard H. Mayer Legacy Further Establishes QNET’s Green Legacy
On World Earth Day 2024, Bernhard H. Mayer also announced their pledge to plant a tree for every OMNI watch sold from the collection, a move that further emphasised their commitment to sustainability.
“In developing the OMNI Watch, we were driven by our vision of integrating eco-friendly practices with our longstanding tradition of excellence in watchmaking. This product is for those who want it all – style, sophistication, and a sustainable lifestyle,” said Trevor Kuna, Chief Transformation & Reputation Officer at QNET. “Each OMNI Watch sold translates directly into more trees planted, further enhancing our global canopy and contributing to the communities we serve. Through these actions, we reaffirm our commitment to the planet and our customers, ensuring that our luxury products leave a positive legacy.”
To kickstart the tree-planting initiative, 1,500 trees have already been planted — 500 in Cairo, Egypt, in collaboration with Shagarha, and 1,000 in Amizmiz, Morocco, in partnership with the High Atlas Foundation. These efforts are part of QNET’s larger Green Legacy programme, which includes a reforestation campaign that has successfully planted over 10,000 trees worldwide in the past two years.
Recognised for Its Impact
On 6 June 2024, the Bernhard H. Mayer OMNI Collection won the title ‘Most Sustainable Watch Brand of the Year’ at the prestigious 4th International Diamond Awards (Uluslararası Elmas Ödülleri) held in Istanbul, Turkey.
Accepting the award on behalf of QNET and Bernhard H. Mayer, QNET Turkey Marketing and Communications Manager Irmak Sütçü said, “This award is very meaningful to us as a company, which has always acted with the vision of leaving a better world for future generations and produce new products in this direction. We can say that the concept of ‘sustainability,’ which has recently taken the whole world by storm, has already been an important part of our company for a long time. We are motivated to continue to strive to do even better in line with our philosophy of RYTHM (Raise Yourself To Help Mankind).”
In an era where sustainability is no longer an option but a necessity, our choices matter. This collection lets those who want to align their style with their environmental values shine. Just as Bernhard H. Mayer stands the test of time with its enduring commitment to quality and sustainability, we aspire for the world to do the same. Wearing the OMNI Collection by Bernhard H. Mayer not only represents a fusion of style and eco-consciousness but also serves as a reminder that our choices today shape the world we leave for future generations.
This article was originally published on 5 October 2023 and has been updated following recent developments.
